The death of third-party cookies
Having materialised in the mid-1990s, cookies have been around for so long now that they seem baked into the infrastructure of the internet. But why, and how, did they become so important? And where does their impending disappearance leave those who rely on them?
This report takes these questions seriously, looking at the full picture: where cookies came from, what problems they solved, and how they became indispensable for many publishers’ monetisation models as they made the shift to digital-first.
This article is available to members only. To join, please start by registering using this form. You will then be taken to payment options - it's quick and easy to join!
If you're trying to sign up as a member, please register first, you will then be taken to the memberhip options page.
