Smartphones are quickly replacing feature phones as the device of choice worldwide, according to multiple digital media research companies according to the FIPP Insight Special Report on Mobile.
The Mobile report is the third in a series of in-depth special reports from FIPP Insight and World Newsmedia Network (WNMN). Each report is packed with data charts, commentary on trends and practical and practical, usable case studies.
Topics for the year are:
1. Video (published April 2015)
2. Social media (published May 2015)
3. Mobile (smartphones, tablets and feature phones) (published June 2015)
4. Content (July 2015)
5. Magazine media (i.e. multi-platform brands) (September 2015)
6. Revenue (October 2015)
To compile the reports, WNMN sources evidence-based data from sources around the world, analyses the data and provides commentary on top trends identified, trends you should be considering in your business today.
Subscribe to the monthly FIPP Insight newsletter or visit FIPP.com/Insight for news on upcoming reports and for any queries about this report and ones to follow. Contact FIPP’s Head of Insight, Helen Bland at Helen@fipp.com or +44 7404 4169.
Contact André Glazier for commercial opportunities with our FIPP Insight Special Reports.
Over the last several years, publishers have often grasped almost desperately at slogan strategies – “digital first!”, “responsive design!”, “mobile first!”, to name but a few.22nd Feb 2017 FIPP News
Meet the future: Chatbots and messaging apps. The new Innovation in Magazine Media 2017-2018 World Report will look at how to engage audiences on the messaging apps where they spend most of their time.21st Feb 2017 FIPP News
Harvard Business Review’s print magazine recently underwent a redesign… But, as Josh Macht, EVP and group publisher for the Harvard Business Review Group, explains, the design changes are part of a much bigger shift in strategy, which involves a much bigger multi-platform ‘experience’ overall – gearing up HBR not only to take advantages of opportunities today, but also readying it for the opportunities of tomorrow.21st Feb 2017 MagWorld
Hearst is investing resources into its new Autos division and expanding its automotive brands, building off the success of the last several months. This build up involves editorial expansion as well as a functional expansion, according to division president Nick Matarazzo.17th Feb 2017 MagWorld
Der Spiegel managed to spark widespread controversy with its recent cover featuring an illustration of US President Donald Trump beheading the Statue of Liberty. We spoke to experts who argue controversial magazine covers boost social media sharing, and may – despite chance of a disconnect between the “cover" and actual “publication” during the social media cycle – ultimately translate into an uplift in offline newsstand sales.16th Feb 2017 Opinion
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”.19th Feb 2017 MagWorld
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