Mobile is the world’s fastest growing Internet usage device and the fastest growing advertising spend category. FIPP's free World Media Trends Special Report on Mobile looks at how the share of time spent on mobile internet is quickly surpassing that of PC-based internet.
Smartphones are quickly replacing feature phones as the device of choice worldwide, according to multiple digital media research companies according to the FIPP Insight Special Report on Mobile.
The Mobile report is the third in a series of in-depth special reports from FIPP Insight and World Newsmedia Network (WNMN). Each report is packed with data charts, commentary on trends and practical and practical, usable case studies.
Topics for the year are:
1. Video (published April 2015)
2. Social media (published May 2015)
3. Mobile (smartphones, tablets and feature phones) (published June 2015)
4. Content (July 2015)
5. Magazine media (i.e. multi-platform brands) (September 2015)
6. Revenue (October 2015)
To compile the reports, WNMN sources evidence-based data from sources around the world, analyses the data and provides commentary on top trends identified, trends you should be considering in your business today.
Subscribe to the monthly FIPP Insight newsletter or visit FIPP.com/Insight for news on upcoming reports and for any queries about this report and ones to follow. Contact FIPP’s Head of Insight, Helen Bland at Helen@fipp.com or +44 7404 4169.
Download the FIPP Insight Special Report on Mobile now
Contact André Glazier for commercial opportunities with our FIPP Insight Special Reports.
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