Universal Magazines relaunches gardening magazine
Backyard magazine will reach a broader market by speaking to all Backyard project needs, as the only backyard project magazine currently on the market, according to the publisher.
The first spring edition of Backyard will offer value for money in the form of lots of ideas for projects and things to do in creative outdoor spaces, garden designs, ideas features with an emphasis on creating a community for people of these interests.
Backyard magazine is for a new generation of people discovering backyards in different ways.
“This market is into aspirational and creative living” says national sales and publishing manager Emil Montibeler. “They’re influenced by TV home and cooking shows…for them, backyard spaces must offer full indoor/outdoor integration and personalised touches – they expect more and as a market will spend more too.”
The new publication will be heavily integrated within social media platforms and will offer eNews touch points for community members to engage with.
More like this
Universal Magazines launches new food title in Australia
Newsweek named relaunch of the year by MIN
Condé Nast’s Golf Digest Italy relaunches with new publisher
