FIPP Insider New York
We’re delighted to be returning to New York this December — our fourth year in a row — to round off the year with our partners at MACMA.
Join us at Hearst Tower, home to many of the world’s most recognisable media brands, for a morning of conversation, insight, and connection focused on Innovation in Magazine Publishing – from evolving audience strategies to the latest creative and commercial approaches redefining the medium.
Where?
📍Hearst Tower – 44th floor
300 W 57th St, New York, NY 10019, USA
When?
5th December 2025; 9 am – 12.30 pm
Event partner
Innovation in Magazine Publishing
Magazines are reshaping themselves for the next decade: blending craft, content, and technology in new ways to meet audience expectations. This edition of FIPP Insider New York explores how publishers are adapting: what’s driving reader engagement, where print still delivers unique value, and how AI and data are transforming workflows and business models.
Hear directly from those leading the change, and take away ideas you can apply immediately to your own brand and strategy.
Registrations
For those who wish to attend only the FIPP Insider New York event, the cost is:
- Free for FIPP and WAN-IFRA members
- $250 for non-members
Tickets are also free for those attending the MACMA Holiday Extravaganza. You will need to book the MACMA tickets through their website.
Join us as we celebrate creativity, technology, and innovation at the heart of magazine publishing.
Agenda
9:00 am – Breakfast Bar (pastries, fruit, coffee & juice) and networking
9:30 am – Welcome, Alastair Lewis, CEO, FIPP
9:40 – 10:05 am – Yulia Boyle, Founder and Principal, YPB Global, on the launch of Grazia USA’s newest venture, ICON America.
10:10 – 10:35 am – The Role of Paper in Creating Added Value, Kati Murto (UPM) in conversation with Chris Berardelli (Media Horizons).
10:40 – 11:05 am – Nina Wagner, Group Vice President, Publishing & Operations at Alive Publishing Group and Canada Wide Media, on the build and impact of their reader insights panel, and their aspirations for the future.
11:05 am – Coffee break
11:30 am – 12:00 pm – AI Panel – Look out for more details coming soon
12:00 – 12:30 pm – AI Keynote – Look out for more details coming soon
Speakers
Nina Wagner is Group Vice President, Publishing & Operations, of Alive Publishing Group (APG) and Canada Wide Media. Joining APG in 2011, Nina oversees all areas of Operations, including Content, Design, Digital, and Production. She’s managed the successful execution of multiple strategic transformations, including post-acquisition operational integrations with the delicious living, CNHR, and Live Naturally brands.
The value is in the owned audience
Alive Publishing Group’s (APG) thriving insights community, of over 10,000 opt-in participants, drives engagement, research, and strategic partnerships across its brands. By creating a direct, ongoing dialogue with readers, APG fully owns its audience – transforming engagement into intelligence and intelligence into influence. In this session, Nina shares how that model fuels thought leadership, new revenue opportunities, and stronger industry relationships – offering practical takeaways for publishers navigating today’s evolving media landscape.
Yulia P. Boyle is a seasoned global media executive with a career spanning major corporations like Disney, 21st Century Fox, National Geographic, and Macmillan. She has extensive expertise in creating innovative, long-term partnerships among leading global media entities, such as NatGeo, Nikkei, and Penguin Random House. Yulia is the founder of YPB Global, a boutique strategy firm advising media, ed tech, and telecom businesses on market expansion, partnerships, and content acquisition.
With 16 years at National Geographic, she transformed its global partnership strategy into a thriving, inclusive business. Yulia serves on the Supervisory Board of Silknet Telecommunications, focusing on corporate governance and social responsibility. She is also the first female Chair of FIPP, a global media association, where she champions innovation and diversity. Boyle holds a master’s in public management from Indiana University and a bachelor’s from the Linguistics University in Yerevan, Armenia.
Craft, Timing, Precise Audience: The Grazia USA Playbook
Today’s print wins by being a keepsake, not a commodity: ruthless curation, elevated design, and deliberate precise placement. When you publish less – but better – at cultural peaks, readers treat issues not only as great content, but as a collectable reference. Pair that with smart, selective distribution and thoughtful partner tie-ins. And always ask, what reader problem am I solving in this noisy space: cultural intelligence, sustainable choices, agency? The result: economics that reward quality over volume, stronger pricing power, and a loyal, curious community. We’ll walk through this in practice, using Grazia USA as the example.
