FIPP Insider New York
FIPP Insider events are programmes designed to facilitate knowledge sharing and networking opportunities within and between national media markets around the world. Local and international speakers come along to share their knowledge and encourage discussions on topics relevant to the industry, such as digital transformation, subscription growth, and media innovation.
We’ve shared a brilliant partnership with The Media, Audience & Content Marketing Association – MACMA for years, and this December, we are taking things to a whole new level.
For the first time ever, we are combining our collective strengths into our first-ever, full-day FIPP Insider/MACMA event in New York. We’ll be bringing you the absolute best of both worlds, combining FIPP’s global media perspective with MACMA’s commitment to media, audience development, and content-focused communities to deliver a world class event.
Thursday, 3rd December
A brand new venue: FIPP Insider New York will take place at People Inc. Event Center at Brookfield Place, offering a stunning, modern backdrop right in the heart of lower Manhattan.
Sponsorship opportunities are now open
To discuss how you can position your brand in front of the media industry’s leading voices, please get in touch with Alastair Lewis, Managing Director, FIPP, at alastair.lewis@wan-ifra.org.
Speakers
SAM JACOBS, EDITOR IN CHIEF, TIME MAGAZINE
Sam Jacobs is Editor in Chief at TIME, where he leads TIME’s global newsroom and its journalism across all platforms. Since joining TIME in 2013, Jacobs has held a variety of senior editorial leadership positions.
Previously, he was national political correspondent at Reuters, associate editor at Newsweek, and staff reporter for The Daily Beast. His writing has appeared in the Boston Globe and New York Observer.
About Sam’s interview
In conversation with Yulia Boyle, Chair of the Board of FIPP, Sam will be discussing how he leads this modern newsroom. He’ll talk about how TIME is expanding into a global events business, how he’s overseen TIME Studios since 2025, and deepened the integration of editorial across video, newsletters, and live experiences.
LARA LONGO, EXECUTIVE DIRECTOR OF CONSUMER STRATEGY & GROWTH, THE ATLANTIC
Lara Longo is Executive Director of Consumer Strategy & Growth, leading the institutional subscriptions business that brings The Atlantic’s journalism to more than five million students and educators at 2,300 high schools and universities.
Over two decades, she’s built product marketing strategy driving subscription growth for media brands including Haymarket Media and Fast Company.
About Lara’s talk
When The Atlantic set out to reach young readers, it paired a modern journalism product with one of publishing’s enduring subscription models. Scaling a group subscriptions business to 2,300 institutions in three years revealed lessons in redefining relevance, growth, and the financial relationship between publisher, institution, and the audiences they serve.
KATI MURTO, VICE PRESIDENT, MARKETING, SUSTAINABILITY AND COMMUNICATIONS, UPM
Kati Murto represents UPM, one of the world’s leading manufacturers of graphic paper, as Vice President, Marketing, Sustainability, and Communications. Kati is board member at FIPP and has a genuine passion for reading. She loves magazines of all kinds and is a keen promoter of printed communication with strong background in advertising and marketing.
For the past three years, Kati has worked to promote the value of paper as a sustainable medium for trust, impact, learning, and inspiration. In her current position, she promotes sustainability as one key element in ensuring the future of print in an ever-evolving digital world.
About Kati’s talk Kati will present the Print Effectiveness Report, in conversation with Alastair Lewis, CEO of FIPP.
ROB HILL, FOUNDER & EDITOR IN CHIEF, HIII magazine
Rob Hill is a 27-year veteran of the magazine industry. He launched FHM as executive editor, driving circulation to 1.2 million and $50m annually. Hill helped launch GIANT magazine (300k circulation) and was editor-in-chief of HL magazine (formerly Movieline). He launched TREATS! magazine, winning Best Magazine Launch of 2011 at the MIN Awards.
In 2015, Hill became executive editor of mg magazine, a B2B publication for cannabis professionals, and now he brings his expertise and connections to Hiii magazine.
About Rob’s talk – The Challenges of Launching a New Magazine in a New Consumer Market
With 2,000 new consumers coming into the market every day, Hiii is the new magazine focused on cannabis and psychedelics. Rob will talk through the challenges of marketing to this new audience when social isn’t an option, a subscriptions model when partnering is the best route to subscriptions boxes, and the challenges of dealing with a mixture of owner-run businesses and media buyers.
