FIPP Insider Prague
28th November 2024; from 2pm
What?
FIPP Insider events are half-day programmes designed to facilitate knowledge sharing and networking opportunities, within and between national media markets around the world.
Each Insider has a central theme – our Prague event will be all about Leaning into AI.
AI came here to stay. Publishers leaning into AI will be able to produce, manage and distribute content more efficiently while enhancing audience engagement through personalisation. Additionally, as AI tools assist with fact-checking and trend analysis, they help ensure accuracy and timely reporting, positioning media organisations to thrive in an increasingly digital and data-driven landscape.
You can find out more about the speakers below.
Where?
Venue: Workspace BASE Churchill I; 4th floor; Italská 2581/67, 120 00 Praha
It’s been a whole year since we met up in Prague and we are thrilled to be taking our Insider event back!
Event created and organised in partnership with
The event is supported by FIPP’s long time partners (not partners of the Czech Publishers Association), the Google News Initiative.
Speakers
Roxanne Fisher, Director of Digital Content Strategy, Immediate Media
Roxanne is Immediate Media’s Director of Digital Content Strategy, working with talented content teams on some of the UK’s largest websites to optimise content creation and workflow. She started her career in editorial and marketing in 2007 at Pernod Ricard before moving into digital editorial at the BBC within audio and music. She was the digital editor at bbcgoodfood.com for three years from 2016 before joining an innovation team at Immediate Media where she developed a more holistic digital skillset across content, product and data.
Roxanne believes that Generative AI will unlock incredible opportunities to enhance creative work, but it’s imperative that media professionals at every level understand how to harness that opportunity responsibly, while being mindful and staying up to date on the limitations and risks of this emerging technology. Roxanne and her team adhere to this belief by working closely with individuals to test and realise Generative AI use cases that have transformative potential for workflows and creativity.
Gen AI – The reality of moving from experimentation to implementation
Curiosity and an open mind are crucial traits for media companies and individuals in the age of Gen AI. But now the hype is waning, and the hallucinations persist, how do we start to use AI in a realistic and meaningful way to benefit our audiences and businesses? Roxanne will discuss how Immediate Media has approached the most promising use cases of AI to enhance, not obliterate, creativity and productivity.
Lucky Gunasekara, Co-founder and CEO, Miso.ai
Lucky is the co-founder and CEO of Miso.ai, an AI media lab building new search, personalization and advertising systems in partnership with over 150 websites around the world. As a former interaction designer, Lucky spent his 20s managing Search and NLP R&D as part of a DARPAfunded lab, before joining his co-founder and CTO, Andy Hsieh, at the small data lab at CornellTech. There the two worked on new techniques in applying foundation models to privacy-first personalization, contextual advertising and immersive search, before launching Miso.ai with the help of Bloomberg Beta.
AI will fundamentally change the UX of Media, but first it will need to address its “Original Sin”
Over the last year, Miso.ai and its news and magazine partners around the world have seen firsthand that AI can fundamentally change how readers discover news, browse it, search it and stay up to date. But as much as AI can increase engagement by 10-52x, 2x registration rates, 3x affiliate revenues, and grow subscriptions by 10-20%, it will need to address its “original sin” first. Namely, that it is built on the stolen copyrighted work of publications and authors.
Abi Spooner, Strategy Partner, Atlas
Abi Spooner is Strategy Partner at Atlas, specialising in customer behavioural data analysis, forecasting and strategic planning, alongside delivering specialist subscriptions marketing training.
Abi worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.
A highly skilled data storyteller, Abi makes complex analysis accessible and understood, from the board room to marketing teams and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.
Abi will be discussing the question: Can you use AI to unlock subscription growth?
This session will explore the key principles to unlock subscription growth in your business, highlighting case studies from publishers using AI to simplify complex tasks, accelerate performance, personalise effectively, and allow them to get closer to their audiences.
JUDr. Adéla Faladová, Head of the Independent Copyright Department, Ministry of Culture Czech Reublic
She graduated from the Faculty of Law of Charles University in 1993 and in 2011 she received the title of JUDr. Since 2001 she has been working in the Copyright Department of the Ministry of Culture (since 2005 as Deputy Director of the Department). He regularly represents the Czech Republic abroad, e.g. at the Working Groups of the Council of the EU or in the Standing Committee on Copyright and Related Rights of the World Intellectual Property Organization. In 1994, the Industrial Property Office published her diploma thesis on the issue of publishing contracts. Since then, she has published a number of articles and essays on copyright in various periodicals.
She works as an external collaborator of the Institute of Copyright, Industrial Property and Competition Law of the Faculty of Law of Charles University, regularly lectures at the Institute of Industrial Property Education of the Industrial Property Office and occasionally for various cultural and educational institutions.
In her keynote speech she will focus on current issues of copyright and artificial intelligence and the tasks that await the Ministry of Culture of the Czech Republic in the near future.
