Succeeding in digital reader revenue models as a legacy media company
For many of you at legacy media companies, growing your digital reader revenue is essential to the growth of your business. In this case study approach, Madeleine White, Head of International at digital subscriptions company Poool, talks to Marc Gendron, Publisher of Le Soleil, to discover how their combined strategy has seen the company accelerate their digital reader revenue journey.
Attend to discover best practice, get an expert insight into digital reader revenue, and take ideas on how to approach things differently back to your own company and brands.
When?
The webinar will take place on Wednesday May 22nd 2024 at 3 pm BST
Speakers
About Marc Gendron
Marc is Publisher of Le Soleil in Québec, one of six regional media companies as part of Les Coops de l’information. Les Coops de l’information boasts more than 1.2m unique users and 370,000 print readers each week, allowing them to easily test their tools and processes. Often describing himself as the “digital ping-pong ball” of the organisation, Marc works to help better embody a digital-first outlook, looking to accelerate growth in this direction.
About Madeleine White
Madeleine is Co-founder & Editor-in-Chief of The Audiencers, and Head of International at digital subscriptions company Poool, where she leads the expansion of its products and services in the global digital publishing market. Their work provides digital publishers with the tools, expertise and inspiration needed to succeed in membership and subscription strategies. Madeleine frequently speaks at publishing and media events, sharing operational and strategic advice to better engage, convert and retain audiences.
