The 39th FIPP World Magazine Congress will feature 25+ sessions over two days touching on topics most important to B2C and B2B magazine media publishers and other industry participants today and into the future.
First hosted in 1925, FIPP’s biennial World Magazine Congress is the most high profile international magazine media event in the world.
The 39th Congress takes place in Rome, Italy from 23-25 September this year, the third time it will be hosted in The Eternal City. Other host cities the past decade include New Delhi (2011), London (2009), Beijing (2007), New York (2005) and Paris (2003).
With some of the world’s most prominent media names giving personal insights on the industry in a time of rapid media change, the 39th Congress is an opportunity to learn from leading experts, engage with peers from across the globe and share with your own colleagues.
The Congress programme – subject to minor changes – opens at 08:00 on 24 September for registration and closes at 17:00 with the closing ceremony and hand over to the host of the 40th World Congress.
The programme will feature sessions of interest to the whole of the industry, including new business models and business strategies, innovations in magazine media and brands as media owners.
In the afternoon of Day 1 and late morning on Day 2 the programme will split into two tracks allowing deep diving into themes of specific interest to B2C and to their B2B counterparts.
Track 1: Using the power of the audience; content management; world digital media trends; digital commerce; proof of (advertising) performance (in magazine media); social media trends and opportunities; international brands; and digital newsstands.
Track 2: Extending the brand; B2B publishers as marketing consultants; integrated sales in a multi-platform world; you are only as good as your database; making money from mobile; ad exchanges and real time bidding; and audience measurement.
In other single-theatre sessions, speakers will consider keys to tablet success, the future of paper, copyright matters, creativity and editorial excellence, the future of luxury advertising, and the journey from print to multi-platform media.
In the final session before the closing ceremony on Day 2, pre-eminent CEOs from the most recognisable global magazine media companies will address questions on the future of their companies and how they are responding to the issues and opportunities they face.
Visit the Congress website to read more about all the topics or go directly to the FIPP Congress programme.