A case study of a successful print revival

Yet ask any PR practitioner or media commentator and they will attest to the fact that it is the printed media in South Africa – rather than social or online media – which still holds the moral high ground. Forget an Arab Spring-inspired revolution driven by social media. In South Africa you would have a better chance of spurring the public – and government – to action through traditional print-driven investigations.

Think of the exposés featured in titles such as Sunday Times, City Press or Mail & Guardian which have not only informed the public of gross injustices, they have seen top bureaucrats and businessmen removed from their posts.

For the print media, it has been a tumultuous time trying to balance between engaging an increasingly online audience while maintaining a drive and relevance for their core printed product.

Source: The Media Online

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