One out of every five people on the planet owns a smartphone. In America, that number is closer to two out of three, according to the Pew Research Center.
With all these connected devices, comes a shifting culture; one that is always on.
We’re constantly checking notifications, browsing the web, shopping online, emailing, texting, gaming, and streaming media.
With all this online activity, there’s one thing we do, all day long that you’re actually doing right now — read.
We read in feeds.
We’re reading more than ever.
Between smartphones, tablets, e-readers, laptops, desktops and watches, we’ve got more than enough news, entertainment and gossip for our eyeballs to handle at any given time.
With so much information, we needed a way to organise it, and the feed was created.
While most people are accustomed to a social media newsfeed, few realise that the mobile Internet is made of feeds. From the front page of your favourite news site to the page that delivers your Google search results all the way your email inbox, feeds are everywhere.
When we scroll through feeds, we’re in a highly attentive mode, on the lookout for the most interesting nugget of information to catch our attention.
We’re thumbing through status updates, articles, videos, and Snapchats while waiting for coffee, before going to bed and when we’re curious about what’s going on in the world.
We keep coming back in part because we never know what we’re going to see, but know it’ll be good.
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