Factbook author Martha Stone will present key findings in the 2nd edition at the Congress, and will later follow this up with a free webinar to all those interested but not able to attend the Congress.
The Factbook, first published in 2012, captures the trends in revenue and usage patterns for digital media from across the globe, including tablets, mobile phones, social media, websites and more.
It sets out to present all the leading qualitative and quantitative research data in one place, a durable and well-organised reference book. The Factbook incorporates expert analysis and hundreds of datasets from companies such as Zenith Optimedia, Nielsen and comScore.
It includes chapters on the impact of digital across the world, including in sectors such as magazine media, newspapers and the broadcasting industry.
This is an opportunity for you to advertise in a book focused on key developments of our time, providing expert insights and supported by deep data.
Chapters in the 2013 included, for example:
- The global media landscape
- The digital media revenue landscape
- Digital media usage patterns overview
- Tablets, mobile (phones) and apps
- Impact on the magazine media industry
- Impact on the newspaper media industry
- Impact on the newspaper industry
- Impact on radio and TV
The purpose of the Factbook is not only to provide an overview of digital media developments across the world. It provides expert analysis and deep data to enable readers to make informed decisions about developing trends and exploit opportunities presented to help shape their businesses.
The 2013 edition will be available as an app, digital edition and in print. It is a paid-for publication, but with free editions going to delegates at the World Magazine Congress in Rome and key executive decision-makers and worldwide FIPP members.
The World News Media Network (WNMN) compiles the Factbook for FIPP.
The advertising deadline is end of June 2013.
For more information about the book, its readership and advertising/sponsorship opportunities and how it can benefit you, please contact FIPP’s commercial manager Stuart Hands or sales manager Andre Glazier.