An affiliate of private equity firm, Sun European Partners, has acquired UK content marketing agency, River Group.
The company says the intention is to form a new partnership in the magazine and content sector with The Polestar Group, where the firms will remain independent but work closely together on specific retail and brand projects.
According to Sun European Partners, River CEO Nicola Murphy will continue in her role and will maintain an economic interest in the business.
Said Murphy: “We will reap the benefits on behalf of clients and staff of being part of a bigger group. There are many synergies in service capability and I look forward to adding to River’s services with the backing of a strong financial owner.”