The boards of directors of the Alliance for Audited Media and BPA Worldwide have unanimously approved a plan for the two companies to merge.The two not-for-profit media auditing organisations are joining forces to “increase trust and assurance across media channels through innovative service development”.
The combined not-for-profit company plans to leverage its complementary expertise to provide a comprehensive suite of services to increase transparency and accountability in media, differentiate high-quality media outlets and service providers, and allow buyers to choose quality and maximise return on media investments.
“Demand for increased digital advertising assurance is a driving force in bringing AAM and BPA together,” explained Chris Black, SVP, global lead for Zenith and AAM chairman. “Combining our expertise will be a catalyst for more transparency, better services and increased confidence across the industry.”
“BPA and AAM share a common vision to help buyers buy better and quality sellers sell more,” added David Adelman, founder and CEO of OCD Media and BPA chairman. “Together, we will do this across channels – websites, newsletters, events, print, out-of-home, podcasts and ad tech – and across compliance areas such as advertising, editorial, privacy and sustainability.”
AAM and BPA members will vote on the merger in January 2023. Pending member and regulatory approval, the merger is expected to be completed in spring 2023. AAM’s CEO and managing director, Tom Drouillard, will be CEO. BPA’s CEO, Rich Murphy, will be president.