As smartphone penetration exceeds 60 per cent of US mobile market, Google remains top property

Smartphone penetration passed 60 per cent of the US mobile subscriber market during the three-month average ending in August, according to new figures from comScore, which pegged the market share at 60.8 per cent. Compared to the three-month period ending in May (three months earlier), Apple’s share of the market grew by 1.5 per cent points to 40.7 per cent, while Android’s share dipped by 0.8 per cent points to 51.6 per cent. That gap of 10.9 per cent points is significantly narrower than the 18.3 per cent difference a year earlier, reports Marketing Charts.

While Apple continues to hold the lead among smartphone manufacturers, Samsung is also enjoying some growth. Compared to the period ending in May, comScore’s latest figures show Samsung’s share up 1.3 per cent points to 24.3 per cent, still trailing Apple (40.7 per cent) by a considerable margin.

HTC (-1.3 per cent points to 7.4 per cent), Motorola (-0.9 per cent points to 6.9 per cent) and LG (flat at 6.9 per cent) are further behind.

Read the rest of this story at Marketing Charts.

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