Bauer Media reinvents Angling Times from newspaper to magazine format
Founded 63 years ago, Angling Times is the longest-running specialist consumer publication in the UK. These changes have been a direct result of in-depth research by Bauer Media, looking at how different audiences respond to different layouts.
Audience research has shown the new format has been received positively – with 84 per cent of surveyed readers preferring the change. This is because it is more convenient for anglers in terms of portability and delivers a better reading experience – therefore providing readers with better value for money.
Bauer Media first tested this with Garden News in 2013. Since changing from a tabloid format to A4, Garden News has blossomed to become the UK’s leading weekly gardening title. It has proved that considered product change can reinvigorate newsstand sales.
Rob Munro-Hall, group managing director Bauer Magazine Media, said: “Angling Times is Bauer Media’s oldest magazine with 63 years of heritage behind it. From our research and long-standing relationship with the title’s audience, we know what the market wants. We know that magazines are still viewed as a trusted source, with the Angling Times as the go-to source for anglers. The title continues to innovate with an evolving format to ensure it remains at the centre of the fishing community.”
Bauer Media is a FIPP member.
More like this
Bauer Media Group and Grupo Perfil Internacional reach agreement for transfer of Chinese publisher
