BBC Good Food launches voice skill for Amazon Alexa


Amazon Echo ()


The skill, which was built on behalf of BBC Good Food by digital product and innovation consultancy Hi Mum! Said Dad, has a range of categories to search by, including ingredients, dishes, diet types, time (’quick’), difficulty (‘easy’), cuisine, course and chef. 

In addition, there are special features that enhance the experience. Listeners can ask for ‘A quick chicken recipe’ or ‘Alexa, ask BBC Good Food what should I cook today?’ 

Furthermore, the BBC Good Food skill enables handsfree cooking and guides the user through the recipes step-by-step at the user’s own pace. If paused or interrupted during the method skills, the skill will remember where the user was when they return.

Hannah Williams, head of digital content said: “At BBC Good Food we’re committed to providing quality food and recipe content however and wherever our audience wants it. The way in which our users rely on and interact with us changes and deepens with every technical advancement and Voice is just that. What better use case for hands-free technology than being elbow deep in flour and butter? We’re thrilled our audience can now enjoy the same quality recipes on this new and emerging platform…without even lifting a finger.”

The Amazon voice skill joins BBC Good Food’s diverse platforms including digital, mobile apps, events, books, social channels and the number one food magazine. It enables BBC Good Food to spread its influence further within the evolving digital world, reaching a highly engaged audience looking to make the most of their passion.

The BBC Good Food voice skill is live on Alexa now.

Immediate Media is a member of FIPP.

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