Bloomberg appoints Atlantic president Justin B. Smith

Justin B. Smith, whose digital strategy swiftly transformed The Atlantic, one of the statelier media vessels around, is about to get a bigger boat, according to The New York Times.

Smith will be chief executive of the Bloomberg Media Group, and will report to Daniel L. Doctoroff, chief executive of Bloomberg. Andrew Lack, who managed the media division for five years, will become chairman.

After joining The Atlantic in 2007, Smith developed a reputation as an aggressive promoter of digital media who was able to reconfigure a 156-year-old magazine into a genuine multi-platform property.

Read the rest of this story at The New York Times.

Smith recently spoke at FIPP’s Digital Innovators’ Summit in Berlin, Germany.

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