CEO on how data is transforming publishing

When he joined, he was charged with relaunching the business, which had previously been owned by Yellow Pages and was a business directory and ad network serving small and medium-sized businesses.

Today, delivers content to more than 30 million buyers to help them make decisions about purchasing products for their businesses, and has more than 10,000 advertisers that want to reach small and medium-sized businesses.

In the following interview, Mr. Uphoff talks about how data is transforming the publishing business and how media companies must adapt.

Source: Advertising Age

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