Calling all innovators!

The quip “If you’re not innovating, you’re dying” has never been more apt.

The pace of change in the magazine industry has accelerated beyond anything any of us have experienced. The opportunities presented by that change can transform your company into an organisation poised to thrive in the 21st century.

But no one knows how to get there alone.

The Innovations in Magazine Media Annual World Report gives publishers, editors, and ad directors a road map to the future with concrete, scalable, replicable, proven case studies of successful innovations.

Have you launched a successful innovation that you’d like the world to know about? Have you created something that has transformed a publication, an ad campaign, a circulation-boosting effort, a website?

We are calling all innovators to put forward your case studies for the 2014 Innovations in Magazine Media World Report. Deadline: 1 September 2013.

The World Report’s editors from Innovation Media Consulting are looking for your best examples of out-of-the-box, fresh, creative – and profitable – thinking. If you think your magazine media initiatives should be featured in the new edition, please contact Helen Bland or John Wilpers with your ideas.

Please send us 100-150 words summarising your successful and innovative project (if you have more than one success you’d like to submit, give us 100-150 words on each). In your summary, please describe the innovation and its financial or circulation or traffic or other impacts. We do not accept innovations whose success cannot be proven in numbers.

If your innovation is accepted, the Innovations team will then contact you for more information via email or telephone interview. Be sure to include multiple means of reaching you.

The Innovations team are looking in particular for innovation in:

  • Advertising innovation (print and digital)
  • Audience data use
  • Bespoke magazines
  • Covers innovations
  • Crowd-sourcing
  • Daily deals or other uses of coupons
  • Data (use in editorial, advertising, circulation)
  • E-commerce
  • E-singles
  • Facebook (Graph Search, etc.)
  • Innovative successful uses of Facebook and other social media platofrms
  • HTML5
  • Long-form journalism
  • Luxury titles
  • Magazine apps (monetising them, using them to sell subscriptins, etc.)
  • Mining your archives (Repurposing old content in e-books or e-singles)
  • Mobile innovations
  • Native advertising
  • NFC (Near Field Communications)
  • Paywalls or other kinds of wall (registration, data, attention wall…)
  • Personalised magazines
  • Pinterest (how have you used it?)
  • Print on demand
  • QR Codes or 2D tags
  • Reverse publishing
  • SEO vs. SMO
  • Social media marketing
  • Tablet editions
  • Video advertising
  • Video content
  • Watermarks
  • YouTube

The deadline for your outline case study submissions is 1 September 2013. We look forward to hearing from you.

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