News: Insight News

08 December 2017

The dos and don’ts of branded videos

06 December 2017

Increasing brand trust with influence – and finding the right influencer

04 December 2017

Media Voices podcast: Financial Times exec on using engagement metrics to launch new products

Chart of the week: Where will the marketing money be spent in 2018?

04 December 2017

Chart of the week: Where will the marketing money be spent in 2018?

27 November 2017

Media Voices podcast: Journalism lecturer Adam Tinworth on the tragedy of platform dependency

Chart of the week: Where ad spend is growing most

27 November 2017

Chart of the week: Where ad spend is growing most

A roadmap with ‘six major levers for digital transformation’

23 November 2017

A roadmap with ‘six major levers for digital transformation’

Zenith: 67 per cent of digital display to be sold programmatically by 2019

22 November 2017

Zenith: 67 per cent of digital display to be sold programmatically by 2019

Chart of the week: Why do consumers break up with brands?

20 November 2017

Chart of the week: Why do consumers break up with brands?

20 November 2017

Media Voices podcast: The death of digital special

Ten top tips for native advertising success from Native Advertising Days 2017

17 November 2017

Ten top tips for native advertising success from Native Advertising Days 2017

GroupM releases State of Video report

15 November 2017

GroupM releases State of Video report

eMarketer: cross-border ecommerce spending expected to rise in China

15 November 2017

eMarketer: cross-border ecommerce spending expected to rise in China

Chart of the week: Media side of ad campaigns grows more important

13 November 2017

Chart of the week: Media side of ad campaigns grows more important

13 November 2017

Media Voices podcast: NYU’s Jay Rosen on the Membership Puzzle Project

06 November 2017

Media Voices podcast: The Tip-Off’s Maeve McClenaghan on celebrating investigative journalism

Chart of the week: Facebook is still the fastest growing social media network

06 November 2017

Chart of the week: Facebook is still the fastest growing social media network

Native advertising to account for up to 40% of ad budgets by 2020

06 November 2017

Native advertising to account for up to 40% of ad budgets by 2020

Why Santander Consumer Bank’s future marketing strategy will be all pull

01 November 2017

Why Santander Consumer Bank’s future marketing strategy will be all pull