CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

The direct connection between Zeddit’s technology and CDS Global’s customer solutions allows publishers to quickly optimise the targeting and acquisition of subscribers from their websites.

CDS Global Zeddit ()

Magazine publishers continue to explore innovative ways of growing their subscriber numbers as retail sales and advertising revenue remain under pressure. The use of data to create targeted, behaviour-driven subscriber acquisition strategies at scale via their websites can help publishers add an important channel to their direct marketing.

“I am delighted to be working with Jonathan and his talented team. The technology they have developed will drive subscription sales and supports our strategy of working with progressive partners and using innovation to help publishers,” said Mark Judd, managing director of CDS Global UK and Australia.

Zeddit’s technology focuses on getting magazine content in front of the right people more often and optimising the conversion of website visitors into magazine subscribers. Moving to personalised subscription offers for website visitors based on a range of attributes has substantial potential to unlock revenue from anonymous traffic. This new partnership will bring Zeddit services directly to CDS clients delivering new opportunities to widen the top of the funnel and lower CPA.

“By partnering with CDS, Zeddit is helping to improve subscriber conversion for the magazine industry,” said Jonathan Harris, CEO/founder, Zeddit. “Combining our technology with CDS’s world class business processes means that together we can extend the reach of our innovative solutions.”

More like this

Five industry experts give their insights into emerging subscription models

Five media tech trends from May: AI, VR, Snapchat, Chrome ad-blocker, and subscriptions

Facebook offers subscription option to Instant Articles – and other top stories, 25 August 2017

Building B2C and B2B subscription revenues into the dominant revenue stream

How subscriptions became a driver of profit at The Economist

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x