Chart of the week: Mobile trials and tribulations faced by publishers

While ad blocking takes the top spot, which is linked to the implicit threat of ad spend drying up, the actual lagging of ad spend and inadequate revenue, or return on investment, perturbs just one in four publishers. Publishers are also very concerned with providing the consumer with a pleasant experience when roaming content, and are also keen to present quality mobile content.

Chart of the week mobile trials and tribulations ()

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More about this study.

Source: Statista

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