Wu will oversee corporate advertising strategy, sales development and B2B marketing. She will also lead business operations for the corporate sales team. Wu begins her position today and reports to Ford.
“Christine has an extensive marketing background working with global consumer brands and managing agencies and cross-functional teams. Her experience and proven track record for driving innovation will be invaluable to marketing Time Inc. in this fast-changing climate,” said Ford. “I’m very pleased to welcome her to Time Inc.”
Wu was senior director, corporate marketing at Sony, where she led the global development of cross-company consumer insights and “One Sony” marketing initiatives across an array of business lines from electronics to entertainment. She managed Sony’s relationship with Universal McCann and was responsible for media planning and buying for Sony in North America. Before Sony, Wu held senior marketing roles at a diverse set of PepsiCo businesses, including Diet Pepsi Max and Propel. She served in a variety of brand management roles at Kraft Foods and Johnson & Johnson. Wu has also consulted with new consumer and e-commerce companies to develop marketing initiatives that have disrupted traditional industry conventions.
Wu earned an MBA from the Kellogg School of Management at Northwestern University and a BS in economics with concentrations in finance and marketing from the Wharton School at the University of Pennsylvania.
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