The September issue will mark the debut of what Guzmán is calling a more luxurious product. The magazine’s trim size has increased by two inches, the interior pages feature more white space and the paper stock is slightly thicker.
“We are prying print and digital apart,” said Guzmán to WWD, who joined the title in 2013. “The experience of reading a magazine is a luxurious experience. You curl up in your reading nook with a magazine and we know that our issues are dog-eared and kept for years. We felt like the increase in size is a reflection of all of these things.”
The September issue will also include a new style-focused front-of-book section, Where + Wear, which showcases stories ranging from what Chloé’s creative director Clare Waight Keller packs when she travels to Josep Font of Delpozo’s favorite spots in Barcelona.
“We always talk about this idea of who do you want to be on vacation,” Guzmán told WWD. “I think that our industry has been a little bit behind in knitting together lifestyle categories. It’s less about the act of travel and more about tapping into passion points that fall under the umbrella of travel.”
According to Condé Nast Traveler publisher Bill Wackermann, the new magazine complements the Web site, but they have different readers.