D2C Summit: How Strava built a subscription business within a social platform

Strava is a social platform for athletes, the largest of its kind which connects over 85 million athletes from all over the world. On the second day of the FIPP D2C Summit, David Lorsch, Chief Revenue Officer, Strava spoke with Robbie Baxter, author, speaker, trainer and advisor, Peninsula Strategies about how Strava built subscriptions into its platform from the beginning.