Digital video better be up to millennials’ standards

When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos were recommended for them.

Fully 37 per cent subscribed to certain channels so that their favourite content would come to them when available, 36 per cent relied on online trends to tell them what to view, and just over three in 10 looked at what their friends on social had shared.

Video services better be ready to go once they grab millennial viewers. In an online study of 750 US adults ages 26 to 34 conducted in February 2015 by Conviva, three-quarters of respondents said they were willing to endure poor digital video experiences for just four minutes or less before ending the video.


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