Does long-form video belong on mobile?
But long-form video has its champions, too. As connection speeds improve and audiences grow accustomed to streaming House of Cards during their morning commutes, advertisers and publishers see more wiggle room with length.
So which tactic works better for mobile ads? Our industry partisans weighed in.
It’s not the length, it’s what you do with it
This spring, Geico garnered a lot of industry buzz with its so-called “unskippable” pre-roll YouTube ads that laid out the brand message in the first five seconds. (The last few were a freeze frame with a humorous tag.) It was a crafty play to reach viewers who would rather skip and buffer than sit through an extra five seconds of advertising.