Does your company have an ambidextrous strategy? Map it against these five core factors.

Loizos Heracleous, Professor of Strategy and Organisation  and one of the faculty on FIPP’s course, the Executive Programme for Innovation and Change (EPIC), examined how leading organisations such as Apple Inc and Singapore Airlines have managed to implement a dual strategy and accomplish sustainable competitive advantage and high-performance at the same time. 

To assess whether your company is ambidextrous and is heading in the right strategic direction you can evaluate on the following criteria:

  1. Do you have an ambidextrous leadership style? 
  2. Does your company harness the power of culture and processes?
  3. Do you make strategic use of technology to support ambidexterity?
  4. Does your business make investment decisions that go beyond financial criteria towards supporting ambidexterity
  5. Do you harness power of business systems and networks to support ambidexterity?

Ambidextrous leadership is not led by one person, but by a team with a set of complementary skills. The strategy behind ambidexterity is not easy to achieve but when it does work, it is very powerful and is a sustainable competitive advantage.

EPIC is a senior management course, designed by FIPP with Oxford University’s Saïd Business School and is taking place from 6-10 July 2015, in order to help media businesses transform and innovate. 

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