Doing it in style: How Condé Nast is bucking the restaurant trend

When diners walk into Condé Nast’s latest brand extension, Vogue Café Bejing, they are immediately reminded of the iconic title that inspired the restaurant.

“The reception desk is built from 700 Chinese Vogues,” explains Markus Grindel, Managing Director, Global Brand Licensing at Condé Nast.