According to the new FIPP World Digital Media Factbook 2014-15, the biggest opportunities for media company revenue and content strategies for 2014 are: Big Data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce and smartphones.
Now in its third year, the FIPP World Digital Media Factbook presents research, data and analysis covering digital media revenue and usership trends, including social media, video, tablets, smartphones, e-commerce, apps, gaming, copyright and much more.
The research comes from more than 60 contributing companies including: Adobe, comScore, Deloitte & Touche, the Economist Intelligence Unit, Econsultancy, eMarketer, GfK, Global WebIndex, IDC, Kantar, KPMG, MAGNA GLOBAL, Mary Meeker Digital Media Report, McKinsey, Nielsen, Pew, PricewaterhouseCoopers (PwC), Reuters Institute Digital News Report, Saïd Business School, World Newsmedia Network (WNMN) and ZenithOptimedia.
The complete 240-page, 500-data set Digital Factbook can be pre-ordered – in print and digital – to be delivered 22 September 2014
The world’s media revenue and usage pattern landscapes are changing dramatically in 2014. The constant shift of advertising spend, and device, media and shopping habit patterns are driving media companies to overhaul their digital media strategies.
Key trends include:
• After the crisis of 2008 and 2009, Internet, mobile and television have emerged the victors of the advertising expenditure battle
• A host of other revenue streams are emerging: e-commerce, and a variety of non-traditional advertising genres: particularly programmatic, native, video and mobile
• PwC sees magazines’ global revenues holding steady until 2018
• The bright spot in the magazine industry’s revenue picture is consumer magazine digital advertising revenue around the world. In the United States alone, consumer magazine digital ad revenue is projected to grow 22.4 percent to $3.9 billion in 2014, and almost double to $7.6 billion by 2018, according to PwC
• For digital consumer magazine circulation, global revenues are expected to surge 42 percent from 2013, and would reach $743 million in 2014, digital circulation revenue is expected to reach $1.5 billion by 2018, according to PwC
• eMarketer estimates that Google, Facebook, Microsoft and Yahoo! together will earn 61.7 per cent of the US ad pie in 2015
• New product development and expansion are the top two growth drivers for 2014, according to Econsultancy
• Meanwhile the top two issues that are standing in the way of growth are the entry of new competitors and the competition from fee and low-cost alternatives to media companies’ products (such as offshoring)
• Big Data continues to make possible the creation of infinite new business and consumer-facing tools that enable automation, insights, information and efficiencies
• Content marketing and conversion rate optimisation were tied as the top digital marketing priorities for 2013 according to Adobe and Econsultancy
• Programmatic digital display advertising expenditure is expected to surge from US$4.9 billion to $33.3 billion from 2011 to 2017, according to MAGNA GLOBAL
• Global WebIndex shows dramatic growth in e-commerce among mobile and table users
• IDC projects smartphone market share will grow from 65.1 per cent in 2013 to 70.5 percent in 2017. While tablets will see growth from 14.6 percent to 16.5 percent during the same period
• WNMN Digital Hot Spots maps the shift toward mobile-focused access of the Internet, particularly in Africa, Latin America and parts of Asia
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