Edipresse Media rebrands as Tatler Asia
Tatler Hong Kong reveals three covers for its March 2020 issue, from left: Industrialist Adrian Cheng; celebrated DJ and producer Peggy Gou; tastemakers Thierry Chou, Marisa Yiu, and Betty Ng
Across its eight editions in Asia (Hong Kong, China, Singapore, Taiwan, Malaysia, Indonesia, Thailand, and the Philippines), Tatler boasts two million monthly print readers. The digital transformation, which will be unveiled in Q2 this year, will cater to 4.6 million current monthly online visitors.
“In the past, people were valued mainly by their wealth, their business acumen or the prominence of their families, but now a new generation of entrepreneurs and creative thinkers are doing the most amazing things and, as a result, tremendously widening the standards of who can be seen as successful, powerful, influential or stylish today,” Lamunière writes in this month’s Tatler’s Letter from the Publisher. “And so Tatler, too, has evolved to encompass all of the different facets of what a rich, dynamic ‘society’ should be.Tatler is not just a magazine. It is a community of Asia’s most powerful, influential and stylish people who together are making a more beautiful, generous, creative and sustainable world.”
Led by Lamunière, at the helm of Tatler Asia are Tamara Lamunière, Head of Gen.T; Joe Zee, Global Artistic Director; Brendan Monaghan, Chief Revenue and Marketing Officer; Danica Lo, Chief Content Officer; Sean Fitzpatrick, Chief Brand Officer; Paul Ritter, Global Design Director; and Eric Wilson, Editorial Director.