Egmont launches Toxic magazine’s first interactive issue

Egmont has launched the first interactive edition of its magazine for ‘tween’ boys – Toxic.

The magazine will hit shelves on 13 February with a cover price of £3.99 (€3.40). The issue uses augmented reality technology to feature interactive content throughout the magazine, including 3D animated cartoon characters and embedded videos relating to key magazine franchises and core brands.

To access the AR content, readers must download the free Aurasma app onto their smartphone or tablet and hold the device over the page.

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