eMagazines, provider of technology which transforms print magazines into mobile reading experiences, has launched eMags Studios, an audio service for publishers that aims to expand the discoverability of magazine content and quality journalism.
eMags Studios enables magazine publishers to transform text content into high-production value audio without changing their existing workflow, allowing subscribers to integrate magazine journalism into their lives in new ways.
eMagazines currently partners with some of the world’s largest publishers, including Meredith, Hearst, Condé Nast, and Rolling Stone, to render magazine stories in attractive, user-friendly mobile format. The company’s expansion into audio chimes with a wider culture that has become more amenable to audio formats and is listening to more podcasts than ever amid the pandemic.
“In early testing with audio narrations, we immediately saw engagement increase within the digital editions we create for our clients,” said Andrew Degenholtz, Founder and President. “Consumers are listening to content now more than ever and adding the option to listen to articles from top magazine brands is a natural next step.”
The eMags Studios team is set up to create and produce professional narrations of articles using in-house talent, or by working with magazine publishers to capture existing editorial voices virtually. Publishers also have the option to produce their own audio and have eMags Studios add elements like music, voice intros and sound effects.
In addition to expert voiceover production, eMagazines digital editions are now integrated with the Amazon Polly Neural Text-to-Speech voice service to provide high quality spoken audio for all magazine articles. This lifelike audio is also a valuable tool to accommodate customers who are visually impaired.