The Evening Standard’s ES Magazine, which earlier this week appointed a new editor, has today unveiled a new piece of NFT artwork. The publication says it is the first ever moving NFT art produced by a fashion magazine, and features LGBTQ+ campaigner, poet and fashion model, Kai-Isaiah Jamal.
Developed in collaboration with multi-disciplinary artists Warren Du Preez and Nick Thornton Jones, the three-dimensional piece runs on a 40-second loop. It features Jamal reciting one of their poems and aims to raise up BIPOC non-binary voices across the music, art, and fashion industries. A still from the shoot forms the front cover for ES Magazine’s biannual fashion edition, published yesterday.
The piece will be auctioned next Friday 24th September on the Foundation platform and proceeds from the sale will be donated to The Felix Project, an organisation fighting hunger across London by rescuing surplus food from suppliers and redistributing it to local charities, schools and foodbanks.
Charles Yardley, Chief Executive of the Evening Standard, said: “This is a landmark moment for ES Magazine, as we share this project that brings together the worlds of crypto, media and fashion, tapping into the exciting world of NFTs. We are proud not only to be replicating what others in the industry have done before, but move the concept forward by becoming the first fashion publication to produce a moving 3D NFT piece. Most importantly, the proceeds from the auction of the NFT will be going towards an important cause feeding the hungry across the capital.”
Artists Du Preez and Thornton Jones have an impressive history of collaborating with diverse partners for innovative projects, and in 2017 won the first-ever Cannes Lion Grand Prix presented for their virtual reality artwork. To work alongside the artists, the editorial team brought together an extensive styling team, including Lisa Jarvis.
The NFT artwork and ES magazine front cover will be officially unveiled at London Fashion Week at the Evening Standard party and the NFT will be showcased at the Annka Kultys Gallery from today. It can be viewed in full on the Evening Standard website here.