Facebook adds buy button integration as it continues to reinvent pages
BuzzFeed reported that the company had recently started testing shops with ‘buy buttons’ inside of Facebook Pages.
It’s been over a year since Facebook started testing its buy button in ads on the newsfeed, and it appears that the company is now ready to take the service to its next logical progression with dedicated shops on Pages where users can browse for and purchase items.
The shops are still in the testing phase, but some already feature “buy” buttons that allow the entire shopping experience to occur within Facebook — from product discovery to checkout.
“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page,” Facebook product marketing manager Emma Rodgers told BuzzFeed News.
Facebook is joining several other social media giants, including Pinterest and Twitter, that are shifting to tackle commerce. Today, Google unveiled its own buy button to be built into its ads.
This is a pretty major step in Facebook’s marked plans to take over ecommerce and turn pages into destinations where users can go to grab the information they need and make quick orders. With Facebook’s recent efforts of adding business hours and OpenTable integrations, it’s clear that the shop feature is the next step towards making Pages a more visible part of the user experience.
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