Facebook Instant Articles appear in (some) feeds, but all the same questions await

Facebook is gathering feedback “from people and publishers” before it rolls the feature out widely, a spokeswoman told The Journal. That means that in addition to waiting to try it out in your own news feed, you’ve got to wait for answers to the obvious question about the plan: whether publishers will benefit enough from a revenue share around ads to make up for the loss of traffic to their own sites. Publishers also worry that the social network could change the rules down the road, either at the expense of Instant Articles participants or the publishers that don’t play along

Publishers that have signed on to try out Instant Articles include the Times, BuzzFeed, National Geographic, NBC News, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Source: Advertising Age

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