With these free online courses, Facebook and Poynter seek to make it easier for journalists to use Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.
The courses are co-written by Poynter and Facebook, with a final assessment designed by Poynter to test proficiency of the curriculum. Course enrollees who pass Poynter’s written assessment will receive a certificate of completion, recognised by both Facebook and Poynter, via Blueprint, their elearning system. The curriculum airs product knowledge, case studies, and tips from Facebook with journalistic guidance from Poynter.
“You can’t do journalism these days without Facebook. It’s a privilege to team up on this definitive guide for journalists,” said Kelly McBride, vice president of the Poynter Institute. “The information contained in these courses is fundamental to reporting and distributing the news.”
The courses in the curriculum will be regularly updated to reflect new products, features, case studies and learnings.
Journalists who complete these courses are encouraged to join Facebook’s News Media & Publishing group, where they can suggest new courses, ask questions about Facebook products, connect with colleagues in the industry, share best practices and hear about case studies and product updates.
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