Facebook shares update on video monetisation
Three key points:
- All eligible publishers can now make money from in-stream video ads on their own websites and apps through Audience Network.
- Facebook is expanding their beta test of Ad Breaks in Facebook Live to additional profiles and pages in the U.S.
- Facebook have started testing Ad Breaks in on-demand video with a small number of partners.
Audience Network in-stream video ads available to all elegible publishers
Audience Network is a service that places ads from Facebook’s advertisers onto third-party websites and apps. In May Facebook announced an Audience Network test of in-stream video ads, and today it is making in-stream video available to all eligible Audience Network publishers who have available inventory. Now, publishers can bring relevant video ads to people all over the world, on both mobile and desktop.
During the testing, publishers like Univision and Collective Press saw the benefits of Audience Network in-stream video ads. Univision, the most-visited Spanish-language website among U.S. Hispanics, wanted to complement its direct sales business with video ads from Audience Network. Univision has successfully implemented Audience Network in-stream video across the U.S., Spain, Colombia, Argentina, and Mexico. Since implementation in October, Audience Network U.S. eCPMs have been 52 per cent higher than with other monetisation partners.
If you are interested in growing your revenue through Audience Network in-stream video ads, visit the product page to learn more.
Expanding Ad Breaks test to more live video creators
Over the past few months, a small group of video creators has been testing Ad Breaks to make money from their Facebook Live videos. As the name implies, Ad Breaks allow creators to take short breaks for ads during their live videos. When a broadcaster chooses to take an ad break, people watching the video will see an in-stream ad of up to 15 seconds in length. The broadcaster will earn a share of the resulting ad revenue.
Today Facebook is making the feature available to more Live creators. Eligible Pages and profiles will have the option to use ad breaks in any live broadcast reaching 300 or more concurrent viewers.
How to Use Ad Breaks in a Live Video
- Pages or profiles in the U.S. can qualify to test ad breaks if they have 2,000 or more followers and have reached 300 or more concurrent viewers in a recent live video.
- You can take ad breaks during any live video reaching 300 or more concurrent viewers by tapping on the $ icon in the Live composer window.
- You can take your first ad break after having been live for at least 4 minutes. You can take additional ad breaks after a minimum of 5 minutes between each break.
- Each ad break lasts up to 20 seconds.
Ad Breaks are currently available only to US broadcasters.
To learn more about how to take ad breaks, here is the Getting Started Guide.
Testing Ad Breaks in on-demand video
Facebook is starting to test the Ad Breaks feature in on-demand video, allowing publishers to insert short ad breaks into videos they upload, or into existing videos in their Facebook libraries. A handful of partners in the US are participating in this test. In the coming months Facebook will be working with these partners to analyse, learn, and iterate on the early version of this feature.
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