return Home

Bloomberg exec talks about digital expansion to Argentina

Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.

“Bloomberg has been distributing content in Latin America for several years, but this new digital, co-branded partnership with Perfil is the first of it’s kind in Argentina, and the first one in Spanish in South America,” said Christine Morgan, head of content licensing for the Americas for Bloomberg Media Distribution. “Since 2013, we have had a multi-platform partnership in Mexico with El Financiero which is comprised of TV, digital and print. And a digital partnership with Merca2 in Spain launched in September 2017.”


Christine Furtado Morgan ()

Christine Morgan. Photo: LinkedIn


In 2018 the company has been furthering its efforts to partner with premium media partners, to bring Bloomberg's high-quality business coverage to decision makers around the world, she said. “This is a strategy for a lot of our partnerships globally - to partner with dominant players within their marketplaces, who understand the audience better, the culture, the business landscape, where Bloomberg can provide our global reach and trusted journalism.”

“Expanding media partnerships has been a key objective for Bloomberg Media Distribution and is part of a broader effort to expand Bloomberg’s influence beyond the established finance community,” Morgan said. “In Latin America media partners like Perfil can benefit from our robust Spanish language news and video services, comprised of both original Spanish language and translated stories that are syndicated across the media industry.”

The Perfil partnership with Bloomberg will include a Bloomberg branded section on According to a release, Bloomberg produces more than 50 Spanish language stories a day.

Perfil is one of Latin America's largest media companies. Based in Argentina, Perfil is the largest magazine publisher in that country. It also runs Editora Caras in Brazil, and is moving forward to becoming a regional multi-platform powerhouse, with a broadcast TV channel set to launch later this year, according to a release. 


Buenos Aires ()


“This partnership drives greater exposure for Bloomberg's global coverage and local news stories out of the Buenos Aires bureau,” Morgan said. “Argentina’s prominence on the world stage has increased over the last couple of years and we are excited to partner with a leading publisher such as Perfil to extend our reach and brand to a broader audience through this digital partnership.”

As a revenue stream, branded partnerships are an important and growing part of Bloomberg Media's commercial success, Morgan said, adding, “Bloomberg Media's revenue is tied to not only the commercial activities supporting its various owned and operated platforms (TV, radio, print, events, digital), but also off platform activities like content licensing, branded partnerships and integrated marketing services.”

Bloomberg Media has been aggressively expanding globally in recent years. The company has developed branded media partnerships around the world in regions including North America, Europe, Middle East, Africa, and Asia, Morgan explained. “We're aggressively expanding globally and in addition to our partnership with Perfil, we've recently launched a multi-platform partnership with Bell Media in Canada to launch BNN Bloomberg across TV, radio and digital, as well as a partnership with Saudi Research and Marketing Group (SRMG) in the Middle East to launch a TV channel and digital properties coming in 2019,” she said.



FIPP Insider ()

This November PressReader and FIPP will be in Santiago, Chile and Buenos Aires, Argentina for our first FIPP Insider events in Latin America!

Learn more about and sign up for the Santiago FIPP Insider event here and the Buenos Aires FIPP Insider event here.



More like this

Glamour Spain at 15: celebration with eyes firmly fixed on the future

Editorial Perfil launches multi-platform journalism project to boost engagement

How Bloomberg Media is expanding Businessweek’s global footprint

How Hola! USA leveraged its legacy to grow exponentially in its first year

A closer look at the Argentinian magazine market

  • How UPM forestry meets global megatrends

    As one of the world’s largest suppliers of paper to the publishing industry worldwide, UPM is committed to manage forests responsibly and sustainably to address the challenges posed by global megatrends such as climate change, Timo Lehesvirta, sustainable forestry lead, Forest Global, at UPM in Finland told delegates to FIPP Insider London last week.

    17th Dec 2018 Features
  • FIPP CEO James Hewes on what will (likely) be happening in media in 2019

    A few weeks ago, the Swedish Publishing Association (Sveriges Tidskrifter) asked FIPP CEO James Hewes about his predictions for the year ahead. Here’s what he said:

    17th Dec 2018 Features
  • The publishing industry trends that will shape our future - James Hewes, CEO and president of FIPP

    From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today. 

    12th Dec 2018 Features
  • Mickey Mouse’s German 90th birthday magazine, Micky, demonstrates the power of print

    The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.

    10th Dec 2018 Features
Go to Full Site