The company is continuing to eye international expansion and recently brought in Martin Weiss, founder of the management consulting company Solon, as head of its Burda Digital Brands International group to develop strategies in nascent markets.
Martin will be one of the speakers at the Digital Innovators’ Summit (DIS) in Berlin, Germany from 20-22 March 2016. Our discounted, pre-agenda booking option (with savings of at least €800 on final delegate rates) ends soon, so book today.
Here he talks to DIS contributor Ashley Norris about how Burda is executing that strategy, which markets might be the most lucrative for publishing companies and which startups have caught his eye.
The digital transformation is affecting all countries in Europe and even the most remote corners of the globe are now being swept over with a wave of cheap smartphones. And that is all you need for an acceleration of new forms of digital media consumption.
Clearly it is an opportunity: new customers, new business models, new forms of delivering content. But if you are not moving fast to change your thinking of how you use your content and what you deliver to your customer on mobile, your media brands will become much less relevant
At Burda we have a two-pronged approach: of course we extend our existing brands and contents into digital models, but we are also constantly on the look-out for digital-first and mobile-first companies. We provide capital for growth and know-how for expansion. Today Burda is over 60
Investing into local tech companies is a necessity if you really want to drive growth. Not to enable your own content businesses – but to use your assets to help these independent businesses thrive
The dynamism of Africa is obvious and can be contagious. But it is early days still, and the uncertainties around regulatory and political frameworks and also exchange rates means that investment cases are for the very long term and probably not for the faint-hearted. I am impressed by the commitment our colleagues at Ringier are showing.
Transporting brands from a European to an Asian environment has not always been easy – but in the Luxury/Fashion/Lifestyle segment it has probably worked best so far.
These Internet media brands should give all publishers food for thought. What are these companies doing right? They are obviously attracting consumers by the millions, and their fan base and followers are growing at staggering rates. Clearly, there handling of the content creation process is different, but also their content distribution mechanism is completely geared towards social. Their customers are their distributors.
There are many, but the Israeli/US startup Playbuzz stands out. They use technology to enable media companies to create content formats predominantly focusing on social media. Their shared stories have more reach than BuzzFeed or Mashable.
* Martin will be one of the speakers at the Digital Innovators’ Summit (DIS) in Berlin, Germany from 20-22 March 2016. Our discounted, pre-agenda booking option (with savings of at least €800 on final delegate rates) ends soon, so book today.
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