Jeremy Gilbert, the Post’s director of strategic initiatives is the man tasked with keeping The Washington Post ahead of its rivals in shaping the future of news. His role involves identifying, creating and executing new digital storytelling experiences. As he explains below (and will expand up in more depth at the DIS in Berlin in March) this includes everything from harnessing artificial intelligence through to experimenting with new platforms like augmented reality and voice activated computers.
DIS 2017 in Berlin
The 10th Digital Innovators’ Summit 2017 takes place from 19-21 March (main Summit on 20 and 21 March) in Berlin, Germany. DIS is organised by FIPP, the network for global media, and VDZ, the German Publishers Association. See more at innovators-summit.com. See the agenda here and list of more than 70 speakers here. There's still time to register if you haven't.
It’s incredibly important. Journalism and technology go hand-in-hand at The Post. Engineers work side by side with journalists to develop some of the most innovative features and experiences on our site and create new ways to showcase our storytelling for readers. Our focus is producing great journalism and having the support of technologists gives us a competitive advantage.
The experimentation we did with automating Rio stories helped shape our approach going forward. Techniques like bounds testing to identify results out of the norm — scores or times that were too high or low — help provide sanity checks against publishing bad data. We learned how to structure more flexible templates and got better at listening for changes in data.
We moved from the Olympics to the election almost immediately. We covered more than 500 stories about the election and that is just the beginning of all the ways automation can serve The Post as a way to augment the work of our human reporters. We can start to remix stories, automate other subject areas and help discover anomalies worth investigating.
The Post wants to serve as much of the country and world as possible. While there are more than a billion English speakers, there is a huge audience we cannot reach without translations. We are still studying how translations can work for us. Often it is not enough to simply translate the words, we need to provide appropriate, and often different, context to retain a story's meaning.
We do not timidly try out new technologies. The Post has a singular commitment to experimentation. We push new technologies as hard as we can and we try to use them in real news situations. If they do not work we stop but it’s only by trying in real conditions that we can truly determine a tool or techniques’ worth.
We’ve done some exciting 360 degree stories so far. We’ve pushed the format in number of directions to see what would work best for our audience. So far travel stories have been one area where we can see the value of 360. There is an audience looking for immersive videos but it is a very different thing than computer graphics powered virtual reality or augmented/mixed reality. Augmented reality feels like it has the most potential. The hardware is limited now but for news to be layered on the world around you is much more practical and compelling than asking users to ‘step out’ of the ‘real world’ to invest in a virtual one — at least most of the time.
Above: The Washington Post’s 360 degree video of the Galápagos Islands
Do you think that publishers should continue to invest so heavily in apps? Are there other priorities now?
The Post’s app users are incredibly loyal and are more likely than the broader web or social audience to be subscribers. That means apps have an important value — even though the audience is likely to be smaller. That does not mean we cannot pay attention to other platforms or to the web. It just means apps are not over yet.
We learned a lot from our Olympics and election chatbots. We learned two big lessons: it’s not easy to anticipate how questions will come in and once users engage they’ll ask lots of questions. The real challenge so far is actually discovery. How can we get users to find our chatbots the first time? Chatbots, voice activated computers (like the Echo and Home) and augmented/mixed reality are all interlinked. We need to learn to converse with, instead of just lecturing, our audience — and chatbots are a critical part of that learning cycle.
Above: The Washington Post messenger chatbot demo
We are incredibly excited about the potential of voice activated computers like the Google Home and Amazon Echo. We are already publishing a daily, general news briefing — like an on-demand radio news update — and a host-read politics briefing. The potential to answer audience questions about news is huge but it will require smart AI solutions which we are working on.
Many of the themes Jeremy discusses in this article will feature prominently at the 2017 Digital Innovators’ Summit in Berlin. For more information and to register, click here.
More like this
Over the last couple of years, teams at IDG have been engaged in robust tactical changes, becoming laser-focused on data to understand their audiences’ needs and growth.23rd Oct 2017 Features
There is now a small but growing number of examples of magazine brands who have harnessed Facebook Live to increase brand awareness, especially among a younger audience. One intriguing example though of how a media brand has worked in a commercial way with a third party on Facebook Live is Heat’s recent campaign with Lifetime TV.23rd Oct 2017 Features
British GQ has launched a new partnership with social music platform Vero, to increase engagement and bring its audience (and new audience) specially-commissioned content focusing on music and music lifestyle.23rd Oct 2017 Features
We speak to The New European’s editor, Matt Kelly, on pop up publishing, identity media and how a ‘digital guy’ has ended up helming this year’s most noteworthy print success.18th Oct 2017 Features
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.15th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next