FIPP and Peninsula Strategies launch new D2C event

FIPP – Connecting Global Media, and US-based consultancy firm Peninsula Strategies, have launched a new direct-to-consumer (D2C) event, which will take place in June. The six-day D2C Summit will be broadcast globally from FIPP’s studios in the UK, taking place across two clusters of sessions during the weeks commencing June 14 and June 21.  

Peninsula Strategies is the firm of Robbie Baxter, author of The Forever Transaction and The Membership Economy, strategic consultant, trainer and speaker.

Monetising media in a subscriptions-based marketplace

Honing-in on subscription and membership models – two increasingly important areas of income within the media industry – the sessions will bring together high-level speakers from around world, and also explore topics such as e-commerce, e-learning, and events. They will include speakers from within the media industry as well as other sectors that provide key learnings.

James Hewes

“We are delighted to be working with Robbie on this exciting new event,” said James Hewes, President & CEO at FIPP. “The opportunity to join forces with one of the world’s leading experts in digital subscriptions and direct to consumer business models is one not to be missed. Together, we look forward to building an incredible new event in the years to come.”

“THE hot topic for businesses right now is building a direct, transactional relationship with your consumers, preferably around a subscription or membership product. Our new D2C Summit will see us working with Robbie to bring the best examples of success in this field to a wide audience of global media professionals.”

Industry-leading expertise

Founded by Robbie in 2001, Peninsula Strategies has helped more than 100 organisations in over 20 different sectors to accelerate their growth strategy, including the likes of Netflix, Oracle, Electronic Arts, Microsoft, eBay and The Wall Street Journal.

Robbie Baxter

Collaborating on the agenda, themes, topics and commercial opportunities around the event, FIPP and Peninsula Strategies will convene a series that focusses on where content revenue streams are actually coming from today and how these opportunities can be leveraged. As Baxter acknowledges, looking beyond the media industry to consider other businesses that are creating media, can be a particularly useful way to expand existing processes: 

“With all the change in how consumers are able to (expect to) engage with their favourite brands,” says Baxter, “it’s increasingly valuable to look beyond one’s own industry when seeking best practices. This is particularly true for organizations looking to build forever transactions with their customers, via subscription, membership or other method”

Building future success

FIPP’s pivot to a virtually-hosted World Congress last year proved to be a huge success, and broadcasting once again from our studio allows us to adopt a similar distributed session structure for the D2C Summit.

Registration to the D2C Summit will open soon. In the meantime, get in touch for more.

  • General enquiries: Natalie Butcher, FIPP’s event manager, at
  • Speaker enquiries: Cobus Heyl, Chief Content Officer, at
  • Sponsor enquiries: John Schlaefli, Chief Revenue Officer, at

About FIPP

FIPP is the network for global media, representing 500+ media and tech companies including Axel Springer, Condé Nast, Hearst, National Geographic, etc., and providing market leading intelligence, news, training, awards and events to the industry. Find out more on

About Peninsula Strategies

Peninsula Strategies is a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Clients include start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, eBay, etc. Find out more on


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