FIPP World Congress stalwart on why you should be in Toronto

In his work as chairman of The Kreisky Media Consultancy, Kreisky counsels traditional and digital media companies on strategy at the intersection of media and technology. 

He is currently undertaking research specifically commissioned for the FIPP World Congress in Toronto, which he will present to delegates in a session titled, “Creating a new corporate culture to compete effectively in a digital-first world.”

With only nine days remaining to take advantage of our FIPP Congress Early Bird offer [saving you 100s of pounds if you book in time, even more if you book a delegation of five or more people (more information below)], we asked Peter to share reasons why he has attended so many FIPP World Congresses over the years, and what he expects from the 2015 Congress.

How many times have you attended the World Congress?

This will be my sixth FIPP World Congress and I’m looking forward to it a great deal. I think the event goes from strength to strength each year.

What keeps bringing you back?

The audience is just so diverse. The fact that the Congress moves around and is such a global event, makes for a truly international audience and a chance to meet people you would not otherwise meet.

What’s most the valuable thing for you at the Congress?

The opportunity to hear from the best in the business is obviously really great. The caliber of speakers is fantastic and it seems to get better every year. But personally I find the networking opportunity invaluable. The chance to talk to people one-to-one at the social events and the breaks is fantastic for me. Everyone is very accessible and I think that’s down to the format.

What will you be talking about at this year’s Congress?

I’ll be talking about research I am undertaking especially on behalf of FIPP for the World Congress. I’m going to be talking with a bunch of CEOs and industry leaders about he challenge of cultural change. As they change the culture of their businesses to compete against digital natives, what is the impact of that and how are they managing that? Some of the bolder moves are really interesting so I will be exploring those and sharing the stand-out examples, such as Heart’s brilliant new mantra of moving from ‘months to moments’. That has been incredibly effective for them so we’ll be looking at examples from around the world of this and sharing them.

Register before 15 May to take advantage of our early bird offer

More than 250 people have from 27 countries have already booked at our discounted rates, saving them and/or their companies at least hundreds of pounds, even more if they booked a delegation (i.e. 5 or more people). Remember, only 11 days remain before the end of our Early Bird discount offer, after which prices will become progressively more expense.

Find out more about the FIPP World Congress 

  • Click here to register before our Early Bird rate deadline ends, to save 100s of pounds on your delegate ticket
  • Contact Claire Jones or Natalie Butcher if you want to book a delegation (five or more people) to save even more

More about Peter Kreisky

Peter Kreisky is an expert on the strategic transformation of traditional publishing companies for the digital age. Through Kreisky Media, a New York-based strategy advisory and consulting firm, he counsels traditional and digital media companies globally on strategy at the intersection of media and technology, working with blue-chip clients and digital innovators as a retained Senior Advisor, an Advisory Board member or in a project leadership role.

In addition, Kreisky Media Ventures provides business development for companies competing in the media space, leveraging Kreisky’s extensive network worldwide. Clients range from digital start-ups to well-established internet companies and traditional publishers seeking to gain an edge through Kreisky’s knowledge and connections.

An internationally recognized expert on the topic of digital transformation, Kreisky speaks frequently at media conferences around the globe, including in the U.S., Europe, South America, and Asia. He is quoted frequently in publications such as The Economist, New York Times, Wall Street Journal, and Financial Times. At McKinsey & Co., The Boston Consulting Group, Mercer Management Consulting, and Kreisky Media Consultancy, he has served more than 50 clients in North America, Europe, South America and Asia across hundreds of assignments. He was also Senior Advisor to Time Inc., with overall responsibility for strategy and business development and earlier at CBS Inc.’s Publishing Group, in a similar role.

Peter Kreisky holds an M.A. from Cambridge University and an MBA from Stanford Business School. Currently, he teaches at Yale University, and previously taught at Stanford University, Columbia School of Journalism and NYU.

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