FIPP Consulting strikes up new partnership with James G. Elliott Co.

FIPP Consulting, the specialist media consulting service, is entering into a partnership with leading outsourced media and events sales firm James G. Elliott Co.

Founded in 1984, James G. Elliott has generated an estimated $750 million in revenue for more than 600 brands through the years and has offices in New York, Chicago and Los Angeles.

The new partnership means FIPP members looking for opportunities in the USA, either to launch or to expand existing businesses, can now reach out to Founder and CEO Jim Elliot and his team to tap into their vast local knowledge, experience and expertise.

Conversely, FIPP Consulting will be able to help US-based businesses that might be looking for insight, go-to-market plans, introductions and strategic overviews in Europe and the rest of the world.

“At FIPP Consulting, one of the most consistent requests has been for help in launching into or understanding better how to succeed in the US marketplace, from companies outside of the US,” said FIPP CEO, Alastair Lewis.  “This new partnership with Jim Elliot and his team will significantly broaden our capability in this space and enable us to work with JGE to deliver go-to-market and business planning capability into the US with even greater clarity and a far deeper expertise than we have previously been able to do. 

“It will also, in turn, open up opportunities for US-based customers and existing clients of JGE to work with FIPP to better understand opportunities outside of the USA – be that UK, Europe or LATAM, Asia or Africa. I am really excited to see how this partnership will help more of our members do more business in the US, and to work with US-based businesses looking to expand into new global territories.

“FIPP Consulting launched in 2022 with the intention of providing consulting services to our members. By tapping into FIPP’s exclusive network of expert practitioners, consultants and leaders around the world, we would be able to offer a unique approach to a range of challenges and opportunities our members face. I am delighted that we have been able to do that for a wide range of businesses over the last 3 years, and helped our members to develop international strategies, effect digital transformation programmes, launch into new markets and explore/research potential new business areas.”

“As long-time supporters of FIPP, we are thrilled to be working with Alastair and his team,” added James G. Elliott Founder and CEO Jim Elliott.

“We look forward to putting our experience and expertise at the service of media owners and publishers as they formulate strategies to enter the vast United States media market.”