FIPP launches media insights platform in partnership with Demand Exchange
Audiences can access an extended library of media research from markets around the world, including quantitative and qualitative reports, whitepapers, infographics, and weekly charts. Existing reports already published on the platform include:
– Global Digital Subscriptions Snapshot: November 2019 update
– Events in Magazine Media: How to Convert them into a Revenue Source
– Paywalls: How to start your Subscription Strategy
The free-to-use tool is available to FIPP members and non-members alike. Sitting within the Insight section of FIPP.com, the new platform will greatly enhance the organisation’s online research resource, providing a user-friendly way to search for and download global media intelligence.
– Click here to browse industry reports
– Click here to browse charts
James Hewes, CEO for FIPP said: “FIPP is committed to providing the most up-to-date and accurate media reporting on all markets around the world. Our partnership with Demand Exchange will allow us to bring together the latest media research from these markets in a single, easy-to-access destination online. With a higher frequency of research being made available, as well as a wider range of studies, these materials should allow our audiences to build-up a clearer picture of the media trends taking place not only at local, but also on a global level.”
John Horsley, Founder and CEO of Demand Exchange added: “Utilising our research and resources directory, FIPP can confidently answer frequently asked questions regarding marketing and publisher technologies. We are excited to move our relationship with FIPP to the next level, and firmly believe this is just the start.”
The Demand Exchange content syndication platform has been designed to cater to publishers and non-media entities alike. The company’s 70+ partner base includes organisations such as Marketing Week, The Drum, The Branding Content Marketing Association (BCMA) and the Association of Online Publishers (AOP).
Integral to the platform’s offering is a strict allegiance to GDPR and wider global data legislation. Individuals downloading reports are required to give explicit opt-in consent to receive future relevant marketing and intelligence correspondence.
For more information on Demand Exchange click here.
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