FIPP member survey to provide industry benchmark

FIPP will soon be sending its members details about the 2014 annual membership survey, and would like to request that members spend a few minutes of their time to give us feedback on the industry and on FIPP.

The aim of the survey is two-fold:

  1. To collage members’ views on the industry, in order for FIPP to give feedback on the general sentiment – be that challenges to overcome and/or opportunities to be exploited, and more.
  2. Get feedback on FIPP’s performance, to use in our strategy planning in order to ensure we continuously develop our products and service offering to meet our members’ evolving needs, from our bouquet of membership benefits, topics covered at our events and in our research, to the composition of professional development programmes and study tours through to our coverage of day-to-day industry coverage.

Questions will for example ask your views on different platform opportunities, on native advertising and cross-channel/platform storytelling; trends you consider most pervasive in the industry, and whether you consider it a challenge or opportunity through to your general sentiment on the outlook for magazine media.

The more responses we receive, the better we will be able to inform you of current industry thinking and the more we will be able to ensure that all of FIPP’s products and services meet your needs.

We therefore will appreciate just a few minutes of your time as soon as we send the survey out, no matter your role, level within your company and/or your focus area of business.

Contact Cobus Heyl for more information about the FIPP membership survey.

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