The programme for the FIPP Research Forum in Hamburg in June is taking shape, with the deadline for synopses having just passed. The programme is shaping up well.
Among other topics, there will be presentations and discussions on measuring the return on investment of advertising in magazine media; ROI comparisons with television and other types of media; new evidence about publishers’ digital platforms, and their usage and the impact of advertising; an innovative approach to creating the required data for media mix analyses; creating real time forecasts of audiences of each issue of a magazine; the use of readership accumulation data to distribute magazine ad exposures week by week; how consumers are seamlessly using magazines’ various print and digital platforms; a review of the changing landscape of media research; and much else.
A provisional detailed programme will be published during March.
The FIPP Research Forum will be held on 16-17 June 2014 in Hamburg, Germany, at the offices of publisher Gruner + Jahr.
The eighth event in the series, The FIPP Research Forum is a two-day working conference for publishers, researchers and marketing executives in the global magazine business. It has previously attracted some of the world’s leading magazine research professionals, who meet to discuss the latest issues and developments in the industry worldwide, primarily concerning audience measurement and advertising effectiveness in consumer magazine media.
The key objectives of the Forum are to discuss a number of topics identified by FIPP’s Research Committee as the most pressing current magazine media research issues; to enable participants to debate, compare notes and learn from each other’s recent experience, to the benefit of everyone’s work; and for FIPP to circulate the key points, to help improve magazine research around the world.
The Research Forum is unlike most conferences in that half the session time is devoted to discussion, allowing all the issues arising from the papers to be aired in depth, and wider aspects to be considered. There will be small breakout groups for delegates to debate, in intimate context, the papers given in the previous session. In addition delegates are encouraged to contribute, from the floor, their own experiences in their work. Attendees at the seven previous events have found this extensive discussion to be one of the most valuable aspects of the programme.
For sponsorship and advertising opportunities at the FIPP Research Forum, contact Andre Glazier.