FIPP revamps professional development programme

FIPP’s Magazine Brand Management Certificate (MBMC) course has been overhauled by the organisation, to reflect and maintain the pace of today’s fast-moving industry.

The MBMC, designed for rising starts of the magazine media industry, launched in 2005. Following research conducted recently with the course’s alumni, some significant changes have been made the programme due to be delivered in 2014:

  • The alumni said it’s important – and one of the MBMC’s unique selling points – to have a course that enables them to travel to London, meet their peers and allow relationships both inside and outside of the classroom to flourish. In 2014, FIPP will alter the programme from its current four-week format down to three weeks.
  • FIPP has reorganised the MBMC so that homework is assigned in the first two weeks of the programme, with the graduation ceremony taking place on the final night of the course (which traditionally happens in Glasgow with UPM, the MBMC’s sponsor).
  • While the time has been reduced, the content has been maintained by reducing some of the session’s duration. Most modules going forward will be one day long.

Programme sessions

Week one – February
Global trends in magazine publishing
Introduction – Role of the Publisher
Strategic planning
Finance in publishing
International publishing
Leveraging your brand

Week two – April
Creating an integrated circulation strategy
Maximising commercial opportunities
The editor as content director
Social Media Strategy (NEW TO 2014)
Week three – June
Managing your team
Maximising digital opportunities
Paper; making the right choice

Next year will also see the MBMC run its 10th programme. In that time, FIPP has seen many rising stars in publishing companies graduate from the course, and in many instances, have gone on to progress significantly in their career.

One of the alumni, Kuldip Singh, who participated in the course in 2009, as director of strategy for Sanoma in The Netherlands, is now CEO of Gruner + Jahr, India.

Said Singh: “The MBMC has given me first of all a great network across the industry, which even now after a few years is still active and valuable! The learning to take home from several participating, competitive (!) companies is unique and very stimulating, besides the very broad and diverse topics covered in the program, giving an excellent hands-on overview of the entire publishing value chain. I appreciated the mix of industry leading lectures and hands-on homework assignments: practice what you learn! In the end the MBMC has been instrumental for me taking on my current role as CEO of Gruner + Jahr India.”

If you are a rising star in your company and you have the ambition and commitment to progress professionally, as well as see your brands reach their full potential, you must attend this course.

Pricing 2014
FIPP early bird* member rate: £6,995 + VAT at 20 per cent (*ends 30 September 2013)
FIPP early bird* non-member rate: £8,995 + VAT at 20 per cent (*ends 30 September 2013)

More information
Email Jenny Stubbs, training coordinator, to find out more about the MBCM 2014. You can also visit for regular updates on the 2014 programme.

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