return Home

Download Native Advertising Trends 2016: The Magazine Media Industry

FIPP and the Native Advertising Institute have released the results of the first ever global research study on native advertising in the magazine media industry.

The report provides a look at the current state of native advertising and what magazine publishers have to say about the expected revenue from native advertising.

The Native Advertising Trends 2016: The Magazine Media Industry report provides answers to: 

· How magazine publishers view native advertising in general

· Budget expectations for native advertising in the magazine industry

· Threats and opportunities according to global magazine publishers

· How magazine publishers measure native advertising effectiveness

The findings in the report are based on answers from 140 C-level magazine media executives worldwide and represents the largest, most comprehensive native ad survey in the magazine industry to date. 

Download the Native Advertising Trends 2016 Report (free)

Cover Native Advertising Institute Trends 2016 Report (Cover Native Advertising Institute Trends 2016 Report)

For further information about the Native Advertising Trends 2016 Report, contact Jesper Laursen at NAI or Helen Bland at FIPP.

Download Jesper Laursen's presentation of the Native Advertising Report at FIPP London (11 May 2016)

More like this

Chart of the week: Native ads - the imitation game

Here’s how native advertising plays out in the global media industry

Ad block innovation - now it is baked into a browser and targets native advertising too

  • Magazines and the attention economy

    Billionaires are not buying prestigious book publishers or TV channels. What is so special about magazines or newspaper periodicals?

    18th Oct 2018 Opinion
  • How Edinburgh’s International Magazine Centre plans to (also) play to the gallery

    The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.

    15th Oct 2018 Features
  • How India’s Worldwide Media went digital in only three years

    Miraculous growth in reach and income characterised the transformation of Worldwide Media in India from a print magazine publisher to a multi-platform, multi-income stream, media company. Delegates to the recent FIPP Asia conference in Wuhan, China, enjoyed an insight into how this was done in only three years when Deepak Lamba, chief executive officer, shared key aspects of this journey. 

    17th Oct 2018 Features
  • Magzter reaches 50 million downloads

    Magzter has now crossed 50 million downloads. This milestone has become possible due to the digital platform's consistent efforts in introducing innovative new features every month to attract new users across the globe.

    15th Oct 2018 Industry News
  • How Pop-Up Magazine does live storytelling

    Pop-Up Magazine is a magazine unlike any other. Launched nine years ago in San Francisco, each issue is performed in front of a live audience with writers, filmmakers, photographers, radio producers, and since 2014, has been on tour across the United States.

    15th Oct 2018 Features
Go to Full Site