Read our Q&A with Walter: Lessons for all publishers from the transformation of Abril in Brazil
Before his current position, Mr Longo was, for 11 years, mentor & VP of strategy and innovation at Newcomm Group, a leading local communications group owned by WPP, and president & CEO of Grey Brasil, one of its advertising agencies. He was, for five years, CEO of Synapsys International, the premiere advertainment company in the Americas. Before creating Synapsys, Mr. Longo was CEO of Bates Brasil, and founder of Unimark/Longo, a consulting firm specialised in marketing and communication. In the nineties, Mr. Longo was CEO of TV Abril and president of MTV Brasil. Prior to that, Mr. Longo was president for Latin America of Wunderman Worldwide, overseeing all investment and expansion activities in the region.
Mr. Longo achieved for four consecutive years the Planning Professional of the Year Award and was elected Media Man of the Year for his outstanding contributions to the Brazilian advertising industry. In 2016, he was nominated Marketing Citizen of The Year by the Brazilian Marketing Academy. Mr. Longo is the author, among others, of the best sellers “Everything you always wanted to know about advertising and nobody was patient enough to explain” and “Marketing and communications in the post-digital era”.
Mr. Longo is a member of many boards, was the founder and president of Abraforte, the Brazilian Association of Suppliers in Telecommunications, president of ABTA - Brazilian Pay TV Association, and board member of ABEMD - Direct Marketing Association.
A native of Brazil, Mr. Longo is a qualified business administrator with an MBA in Marketing (University of Southern California – Los Angeles). He has also held a chair in marketing at the Universidade FAAP in São Paulo for more than 10 years. Besides his native Portuguese, he is also fluent in English and Spanish.
Walter will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet him there.
More like this
The 11th edition of FIPP's flagship publication is now available. Innovation in Media 2020-21 World Report, focuses on human capital, monetisation, podcasting, sustainability, creativity and print innovations.2nd Apr 2020 FIPP News
Remote publishing workflows are, for obvious reasons, not the same as in-office workflows. Yet, says Kilian Schalk, founder of PurpleGray Consulting, many a team flounder and productivity nose-dives because they do not adjust long-established workflows for new remote working requirements.26th Mar 2020 FIPP News
VDZ and FIPP, joint organisers of the Digital Innovators’ Summit (DIS), are today announcing that the 2020 edition will be postponed until September. This is due to the impact of the ongoing COVID-19 virus outbreak.13th Mar 2020 FIPP News
For speakers, delegates or exhibitors who may be concerned about the current COVID-19 outbreak5th Mar 2020 FIPP News
After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. With the help of industry experts, Ashley and Charlotte explore the three key areas shaping the media: technology, business and finance; and culture.23rd Mar 2020 Features
Many brands are seeing an opportunity to innovate by adding a digital element to their print offering. In the advertising space in particular a number of brands have created ‘experiential content’ for their audiences by combining the two. Here, we explore some examples.30th Mar 2020 Insight News
Facebook has announced a $100 million investment to support the news industry with important COVID-19 pandemic coverage.30th Mar 2020 Industry News
After three years of ground-breaking work, Time launched its immersive VR project, The March in late February, which brings Martin Luther King Jr.’s iconic “I Have a Dream” speech and the 1963 March on Washington for Jobs and Freedom, to virtual life.30th Mar 2020 Features
With the world in the grips of a pandemic and the crisis being described by some governments as the most significant since World War Two, the need for accurate and up to date news has rarely been higher.30th Mar 2020 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next